Back in 2021, Justin Baer started his Collars & Co. business, quickly seeing a boost in sales after a TikTok video of him promoting them went viral. The shirts themselves have a unique twist to them, allowing for a much more comfortable feel compared to the traditional dress shirt style.
The upcoming entrepreneur was lucky enough to have Mark Cuban and Peter Jones pony up the dough to take the business to another level. For Cuban, one of the reasonings for his investment had to do with him seeing himself in Baer. While most people would think that someone as successful as Cuban seeing himself in a young businessman is a positive thing, that wasn’t the case. It was the lessons of Cuban’s past missteps that helped him identify what Baer was doing wrong when asking for his investment. “He reminded me of me, I’m not going to lie,” the Dallas Mavericks owner told CNBC. “When you’re young, you don’t know what you don’t know. I did a lot more talking than listening.”
This is seemingly why Cuban sweetened the deal, adding the $700,000 line of credit in addition to the base investment amount. After the episode, Baer told MR that the sharks were truly the right people to get in business with. “Mark and Peter have been awesome,” he said. “They are in touch and always extremely responsive.”
